Content Specialist QA - 10/2021 – 02/2023

• Managed the ecommerce QC team charged with ensuring product content, including product attributes, videos, and images, were audited after content was published and live to ensure quality assurance.

• Updated and optimized content in accordance with the retailer requirements in the respective portals for multiple customer websites; created assets for design team as needed.

• Assisted the Asana rollout and reconfigured QC team processes to ensure a successful adoption.

Content Marketing Specialist - 01/2020 – 10/2021

• Maintained cross-functional partnerships, collaborating with product development and creative teams to inform marketing strategy development, product launch and go-to-market, and asset creation.

• Handled critical functions including managing all assets for brands in Salsify, creating enhance content layouts on Salsify for multiple retailers, designing and implementing Amazon A+ pages for all products, and effectively maintaining and developing Amazon Brand Stores content for the US, CA, and Europe.

• Supervised a direct report through creative and visual design leadership to advance projects forward.

Online Merchandiser - 02/2018 – 01/2020

• Facilitated effective product launches by working with internal parties to develop and deliver top-quality new product graphics while effectively managing competing priorities in a fast-paced setting.

• Executed asset design, development, and management by overseeing creation and implementation of Amazon A+ pages for all products, new brand asset development, and brand asset oversight in Salsify.

• Led and supervised a freelance contractor and production artist to ensure alignment on key objectives.

Associate Online Merchandiser - 01/2015 – 02/2018

• Managed FTP of product content for sellers, provided sales and sellers with image requests.

• Created graphic assets for products and developed new graphics to help provide product information.

• Led the Salsify implementation team to optimize management of all products and assets.

• Organized imagery and submit applications for copyright certificates to ensure compliance was validated.

Production Artist - 05/2013 – 01/2015

• Fulfilled production design based on templates and brand standards including packaging files, office signage and badges, product catalogs, and product assembly, care instructions, and ecommerce labels.

• Applied creative multimedia skills to provide direction and to support the stylings of photo shoots for visual content needs; aided sales enablement by designing POPs, fliers, sales sheets, and presentations.

• Worked with licensed brands for packaging, instructions, and catalogs following brand guidelines.